The branding concept for Play Optics is based on Josef Albers’ simultaneous contrast studies making one color appear to be two. This was a two week- long project from conceptualization to completion under the direction of Dan Blackman. Collateral materials include eye chart, business cards, stationary, postcard, lookbook, and signage. The nose bridge of the glasses became a unifying element in both the logo and as a pattern on the eyeglass case, lens cloth, and website.
By Lily Clark